Write an article SEO oriented
SEO oriented writing is nothing more than the ability to write texts able to position themselves better on Google, according to the requests made by users. Writing texts from an SEO perspective, therefore, means being able to write contents that perfectly meet the needs of Google but, above all, of those looking for information on search engines.
Despite this, many agencies and freelancers continue to believe that the meaning of SEO oriented writing can be simplified into one concept: inserting keywords (often at best) in the body of the text and in the tags of the page. This belief remains firmly rooted, even if Google now prefers to reward the quality and relevance of content, rather than texts full of keywords and difficult to read for users.
Having knowledge of SEO copywriting is a must have for anyone involved in online writing. This does not only mean knowing how to write attractive texts, but it means finding the right keywords to use, mapping them and having an idea on how to strategically position them within the content produced. Here are some tips for writing SEO oriented.
Think about keywords
Before writing impactful content, you will need to understand which keywords to rank it for. No content will ever be found on search engines if it does not contain keywords and is not positioned within the SERP.
To be able to find the keywords to use in your texts, you will first need to understand how users would search for you on Google and start with keyword research. There are many useful tools to do it: SEO Zoom, LSI Graph, Ubersuggest, Google Suggest and the AdWords keyword planning tool, just to name a few of the most used. In this way you will be able to make a nice matching of the keywords most searched by users in your sector and you will understand which ones to use to create an ad hoc editorial calendar.
Study your competitors
Again with a view to writing SEO, you will certainly have to do a competition analysis, understand which keywords they are positioned with and, consequently, try to do much better to overcome them within the SERP. Warning: we are not telling you to copy the contents of your competitors but only to verify how and why they received a good ranking for certain keywords.
To do this work there are specific tools such as SEO Zoom or SEM Rush, both very functional to understand the organic positioning of competito
Use one or more keywords in the title tag and in the Meta description, as long as they remain readable for users;
Pay attention to the permalink, which must contain the reference keyword;
Add internal links to the website, creating a structure similar to, for example, Wikipedia;
Add the main keyword in H1;
Use the H in order (first H1, then H2 and so on);
Use the bold on the keywords and on the main concepts of the article;
Do not forget to insert the ALT attribute on the images inserted;
Use featured snippets to open content to Voice search;
Create a storyboard to better explore the topic, so as to create an article as complete as possible.
Write naturally
As you will have understood by now, writing content from an SEO perspective means, first of all, creating useful texts for the user. For this reason, we recommend that you think about the 5W rule (who, what, when, where, why + how) and apply it within your article. Contrary to what is done for press releases, however, you will not have to concentrate the 5Ws within a single paragraph, but you will have to spread them throughout your article, in a natural way.
Another trick to write fluently and create immersive reading for the user (therefore a content that knows how to respond to their needs) is to ask questions, from time to time, to which to give answers. In this way you will encourage the user to think together with you, responding to all his needs (even those he does not yet know he has).
Finally, be very careful about spelling errors. Maybe one can overshadow, but a text full of spelling errors (and horrors) is the best way to lose credibility in the eyes of users.
After the writing comes the analysis of the results
How to tell if you’ve done a good SEO oriented writing job? Obviously by measuring the results obtained with the individual articles. The positioning in the SERP is not immediate and it takes a few months before reaping the first fruits, for this reason we recommend that you periodically analyze (once a month is ideal) the performance of your keywords.
Once again, tools such as SEO Zoom or SEM Rush come to the rescue, which will allow you to monitor the trend of the keywords used, so as to modify the strategy if something did not work, or implement the positioning of those with potential, but not yet. featured on the front page. In short, the work of SEO writing does not stop only at the drafting of the texts, but also touches aspects of strategy and analysis, fundamental for the success of the positioning.
